Tallulah Bankhead described working on television as *like being
shot out of a cannon. They cram you all up with rehearsals, then
someone lights a fuse and-BANG-there you are in someone's living
room.* To be ready for your time to shoot out of the cannon,
take the time to thoroughly prepare your ideas and soundbites.
Television, radio and print interviewers are often focused on
presenting a lively, entertaining program-not on promoting you
or your products. Honing your conversational skills to ...Read more...
Many people don't understand what soundbites are. They don't
know how to create soundbites that sell. They don't know that
it's not enough to be clever, entertaining or quippy. That might
make TV and radio hosts happy, but it often won't bring in the
kind of results you're looking for: to grow your business, sell
more product, get new clients, more customers, or increase your
fees.
You want to develop soundbites that speak to who you are, what
you do and how well you do it. Soundbites are the ...Read more...
Publishing Trends: Traditional vs ePublishing
You've done what most people only talk about. You've written a
book, spent countless hours agonizing for just the right words
only to delete many of them in the painful editing process.
After many months, or perhaps, many years, you have a manuscript
ready for submission. You've heard all about the struggles for
new authors: slush piles, solicited queries only, scam artists
and cons, but you know luck or fate or sheer talent will
eventually deliver ...Read more...
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The Pros and Cons of Print-on-Demand Publishing Read Online at
http://www.graphicopublishing.com/history/article_pod.html
Written 04/01/2004
When I was five years old, my parents bought me a manual
typewriter for a Christmas present. I practiced every day until
I was able to type letters to my grandparents and other
relatives. Although it is safe to say that I have been a writer
since 1963, I didn't start making money from my writing until I
started Graphico Publishing in 1988.
Back in those ...Read more...
We messed up. When we err, we need to admit it and move to
correct the wrong. Black folks have been complaining about BET
programming for ages when, in actuality, they've been checking
it out on the "down low."
Listening to the negativity over the years, even I was shocked
to find out there were so many closet watchers secretly hooked
on BET Nightly News. I've gotten calls and emails from people
all over the country upset about BET's decision to cancel the
program. Many of them say that BET ...Read more...
The power of database marketing derives primarily from the fact
that this approach requires you to become intimately familiar
with your customer.
Here Brian explains how to boost revenue from your existing
customer base.
This article shares five ways to get your customers to buy more.
Bringing in new customers or clients is just one way to grow
your business. As you've heard me say, there are three ways to
grow a business the two other ways are to increase the size of
the purchases ...Read more...
If you're anything like me you are really getting tired of the
mainstream media's one-voice-to-many analysis of life on Earth.
First of all, it's just too negative! I read a survey recently
that stated that fourteen out of fifteen newspaper and TV News
stories had negative fear-based stories. I don't know about you,
but if I look at my everyday life, the amount of good and bad I
experience seems to be much more balanced. Why does the 'big'
media think we all love hearing the dark side of things ...Read more...
The uniqueness of the Gospel...
Pastor Terry Dashner (www.ffcba.com)
There is one message that is relevant for all times. It was
yesterday's news. It is today's news. And it will be tomorrow's
news also. It is the eternal Gospel of Jesus Christ. There are
three things that make this message unique. For one, its power
makes it unique. Secondly, its content makes it unique. And
thirdly, its method of delivery makes it unique.
Let's look at these three traits.
For one its power makes it unique. ...Read more...
The radio commercial is often overlooked by businesses trying
to sell their products or services, both locally and globally.
The reason: a radio commercial is thought to be expensive and
difficult to produce. This is simply not true. Dollar for dollar
radio advertising has to be one of the greatest advertising
bargains available today. In fact, advertising on the radio can
cost less than it does to place print ads in newspapers and
magazines. And unlike print ads, which can take months to get ...Read more...